Sales of printed magazines in the United Kingdom have fallen yet again. The number of magazine titles sold in 2018 stood at 373.8 million copies, which is more than 100 million copies fewer than were sold in 2016. Back in 2011, there were over 820 million copies sold. A clear and substantial decline.
Online magazines and newspapers
Printed magazines haven’t been selling well in recent years, but how have online magazines been faring? The share of individuals reading or downloading online news, newspapers and magazines in Great Britain has grown. In 2018, over two thirds of Brits were getting their news, newspaper and magazine fix online. And in 2019, one survey revealed that almost one in ten people in the UK had paid for or accessed a paid for online news service.
Advertising revenue takes a hit
Due to the steady fall in sales, magazine advertising revenue has been badly affected. And this decline looks set to continue, with predictions suggesting magazine advertising in the United Kingdom will drop to 0.64 billion British pounds in 2020, which is roughly half of what it was in 2011.
Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018
(in million copies sold)
Figures for years previous to 2018 were published earlier by the source.
Some figures were calculated on the basis of year-on-year percentage change.
The data include all print, overseas, subscription, bulk, free and digital copies.
ABC data does not cover the magazine market in its entirety as the overall number of titles audited each period varies.
The analysis excludes titles whose print sales are less than 20 percent of their total ABC.
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Marketforce (UK). (February 14, 2019). Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018 (in million copies sold) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/
Marketforce (UK). "Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018 (in million copies sold)." Chart. February 14, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/
Marketforce (UK). (2019). Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018 (in million copies sold). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/
Marketforce (UK). "Print Sales Volume of Magazine Titles in The United Kingdom (Uk) from 2011 to 2018 (in Million Copies Sold)." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/
Marketforce (UK), Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018 (in million copies sold) Statista, https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/ (last visited November 22, 2024)
Print sales volume of magazine titles in the United Kingdom (UK) from 2011 to 2018 (in million copies sold) [Graph], Marketforce (UK), February 14, 2019. [Online]. Available: https://www.statista.com/statistics/322476/magazine-print-sales-volume-uk/
